Autoresponders
Like email campaigns, autoresponders are emails based on HTML or plain‐text templates. However, autoresponders are sent out automatically at pre‐defined intervals after a contact is added to a contact list.

For example, you may want to send out one autoresponder as soon as contacts are added to the list (“Thanks for joining our mailing list!”) and another a month or a year after they join (“You’ve been reading our daily newsletter for 30 days now; tell us what you think!”).

Triggers
Triggers are similar to autoresponders, but allow you even greater flexibility to automate email and administrative tasks to happen automatically when certain other events occur. You can set up date‐related triggers (so that everyone in your contact list receives a “Happy Birthday” email on their birthday, for example) and event‐related triggers (so that a contact is automatically added to a “warm leads” contact list when he or she opens your email).

Trigger Scenario 1:

1. The contact opens an email that is sent via My Email Marketer
2. The contact clicks on a link that is in the email.
3. The contact is added to an additional contact list

Trigger Scenario 2:

1. The contact opens an email that is sent via My Email Marketer
2. The contact clicks on a link that is in the email.
3. The contact is sent an additional email campaign

Trigger Scenario 3:

1. The contact opens an email that is sent via My Email Marketer
2. The contact clicks on a link that is in the email.
3. The contact is removed from the contact list